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Advertising at the Point of Need
I was standing at a urinal today (not these urinals) and there were little ads on the top of the urinal. This got me thinking. What would I want to buy while peeing? Tide to Go sticks? (stain removal) Underpants? Viagra? (if I were older)
See my point on this one? It’s “interesting” (cough cough) that someone came up with the idea to advertise while I’m peeing, insofar as someone thought that’d be a captive audience moment for someone else to convey their message.
Advertising works best if we’re at a point of need. Being that humans move around a lot, are inundated by messages all day, and are paying less attention as a result, what does this all say to you?
Photo credit daveybot
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