Thank you for requesting:  7 adwords tips to get you more clicks and leads

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by Tony Roocroft of http://www.seoza.com

The starting point for in-depth “deep” keyword research is a single
keyword (the SEED keyword) and in our example we will use the word
ACCOMMODATION.

By typing this into Wordtracker I get up to 2000 keywords built around
the seed keyword. Not all in this list will be relevant to South
Africa so look for clues at to how to use the information presented to
benefit ourselves. Don’t try to exclude too many keywords at this
stage.

Here’s part of such a list…

* 2010 accommodation
* 5 star accommodation
* accommodation association
* accommodation booking
* accommodation close to
* accommodation deals
* accommodation directory
* accommodation finder
* accommodation for rental
* accommodation guide
* accommodation in
* accommodation rentals
* accommodation specials
* accommodation websites
* affordable accommodation
* affordable holiday accommodation
* affordable self catering accommodation
* backpacker accommodation
* backpackers accommodation
* beach accommodation
* beachfront accommodation
* book accommodation
* budget accommodation
* budget holiday accommodation
* chalet accommodation
* cheap accommodation
* cheap motel
* cheap motels
* cheap self catering accommodation
* child friendly accommodation
* corporate accommodation
* dog friendly accommodation
* exclusive accommodation
* family accommodation
* farm accommodation
* find accommodation
* fishing accommodation
* five star accommodation
* forest accommodation
* free accommodation
* furnished accommodation
* group accommodation
* holiday accommodation
* holiday accomodation
* holiday apartments

This list immediately suggests that there are many variations around
the single keyword ACCOMMODATION.
Using the Brain and Experience in Deep Keyword Research…
Misspellings & How do you spell accommodation?

Based upon my own experience in South Africa only about 70% of people
spell accommodation correctly (2 m’s and 2 c’s).

If the keyword list generated only contains the correct spelling then
some 30% of the potential market will possibly be missed. In practice
therefore we have a number of different seed keywords for example:

* Accommodation
* Accomodation (2nd most popular spelling)
* Acommodation
* Acomodation
* Accommadation
* Acommadation
* Acomadation
* Accommidation

It is still a good idea to create content or run adwords campaigns
based upon misspellings although Google is more often recognizing
misspellings and compensates (but only when this suits Google).

As AdWords develops the need to create misspellings will become less.
Google already recognizes many different misspellings and may well
show the ads based upon the correct spelling. At this stage however I
suggest that misspellings should be part of your arsenal.

Once keywords have been discovered categorising them becomes very important.

Please complete the survey and get a useful interactive PPC
spreadsheet for taking the trouble

Please help by taking the survey if you haven’t done so already. Once
you submit the survey you will get immediate access to an important
interactive Excel calculator that will allow you to explore all the
important variables that result in profitable or, God forbid, losing
PPC campaigns. You’ll be able to forecast a daily PPC budget, a
maximum bid price and explore how profit will vary depending upon
actual conversion rates and actual cost per click.

To get the calculator, complete the survey and after submission copy
and paste the downlaod URL into your browser. Elect to save the file.
Once saved use Excel to open the file.

http://www.seoza.com/survey1_20091210.htm

Tony Roocroft
Seoza.com
+27114540105
pondprof@gmail.com

http://www.seoza.com

We’ve been working to make it easier for advertisers to show display ads on the content network — which benefits you, because it results in more budgets devoted to advertising on AdSense sites like yours. (As a reminder, “display ads” include all types of image-based ads, such as banners, rich media, and video ads.) In addition to recent launches such as DoubleClick Studio, third-party ad serving, and expandable rich media ads, we also launched the AdWords Display Ad Builder last October. This tool allows adwords advertisers to create display ads using customizable templates and to target them to AdSense sites in a matter of minutes.

Since its launch, the Display Ad Builder has been extended to advertisers in over 100 countries and 40 languages. With over 90 customizable templates and thousands of active users of all sizes, the Display Ad Builder has quickly become what we believe is the largest platform for self-serve display ad creation on the web. Its usage varies from the largest digital agency, like Razorfish, to smaller advertisers like the Wilshire Grand Los Angeles. We’d like to take a few minutes to tell you more about the impact of this tool and how it can benefit you as a publisher:

• More advertisers creating display ads: In just six months, the Display Ad Builder has significantly increased the number of AdWords advertisers using image-based ads. Many of these advertisers were already advertising with text ads on Google.com and AdSense sites, but have now found the visual elements, interactivity, and animations of display ads to be effective at increasing clicks, conversions, and overall ROI.

• Higher quality, more relevant display ads for your site: With simplified display ad creation now available to advertisers of all sizes and industries, the display ads that show on your site are likely to be even more relevant to your content and audience. For sites with niche content or with an advertiser base that would be less likely to have the budgets to invest in display ad creation, this is especially true. The templates that we offer also vary well beyond simple static banners, including interactive rich media templates that allow users to scroll between or roll over multiple product images, in addition to multiple templates with animated text and images.
• Higher potential earnings: As the reach of ads created with Display Ad Builder grows, we’ve seen encouraging results — ads created with the Display Ad Builder have average click-through rates that outperform industry averages. We believe that this is due to the combination of advanced contextual targeting on AdSense, combined with templates that encourage best practices in effective display ad creation. We’ve also heard from many advertisers that they’re finding improved cost per conversion efficiencies with the tool, meaning that more of their marketing budgets can be effectively deployed online, on your sites.

So what can you do to take advantage of the many newly created display ads? First, make sure that your ad units are opted into image ads. And, since many publishers are advertisers too, you may be interested in getting started with the Display Ad Builder yourself. To learn more, you can also view our series of how-to videos or read our feed of Display Ad Builder announcements.

Posted by Ryan Hayward – Display Ad Builder Product Marketing

http://feedproxy.google.com/~r/blogspot/tuAm/~3/XSrGq4ro5xQ/what-display-ad-builder-means-for.html