Consulting Prices

Website¬†Development Once-off
Template Selection	Template¬†selection (we will propose 3 suitable templates), creation of¬†design elements. We¬†will design simple clean yet attractive design elements to¬†integrate with the template based upon your logo/CI.	8 hours	R300.00	R2 400.00
Building of WordPress Website	Set-up¬†and Installation of wordpress software at domain, Application¬†and installation of template, Integration¬†of CI with Template, installation¬†of basic plug-ins (SEO plugin, back-up plugin, contact form¬†plugin)	12hours	R300.00	R3 600.00
Training	Training¬†in how to update your site, write your blog, send out your email	2 hours	R300.00	R600.00
Project management	Set-up¬†of project plan & ongoing management (includes email &¬†marketing)	4 hours	R300.00	R1200.00
(Excluding VAT) Subtotal:				R 7,200.00
Email¬†Marketing Once off
Email Design	Creation,¬†approval & testing of email template Making¬†template editable by you	8 hours	R300.00	R2 400.00
Email	Set-up¬†of mail-out software, importing of addresses, set-up of¬†tracking+reporting Set-up¬†of subscription form for mailing list on website	4 hours	R300.00	R1 200.00
(Excluding VAT) Subtotal:				R 3,600.00
Website¬†Marketing Once-off
Google adwords	Set-up¬†of Google adwords writing¬†adverts, finding¬†keywords	4 hours	R300.00	R1200.00
SEO	Keyword¬†research. Ensuring¬†keywords are placed correctly within content registering¬†site with search engines & directories, setting¬†up tracking of your position for your keywords within Google Building¬†100+ incoming links to your site	10 hours	R300.00	R3000.00
(Excluding VAT) Subtotal:					R 4,200.00
Grand Total					R15,000.00

Monthly (After Development 1)
Website Maintenance & hosting	Regular¬†Backup of website – and restoration from back-up if necessary. Minor¬†ongoing website changes, tweaks and fixes (max 20minutes apiece). Answering¬†questions via email or telephone. Upgrading¬†of software (wordpress and plugins) to the latest versions	3 hours	R300.00	R900.00
Google Adwords	Paid¬†directly to Google Adwords (R750).			R750.00
Managing Adwords Campaign	keyword¬†selection and analysis, monthly report	2 hours	R300.00	R600.00
Monthly Email	Assistance¬†with writing email, ideas, headings, analysis of reports	4 hours	R300.00	R1 200.00
Monthly SEO analysis	Include¬†SEO analysis in the monthly report. Positions for keywords for in¬†top 5 search engines & competitor analysis.	2 hours	R300.00	R600.00
SEO Link-building External & Internal	Build¬†high quality keyword targeted links: to directories, websites¬†with relevant content, discussion forums, blogs. Get no less than 20 quality external links per month. Cross-link¬†internally ‚Äì connecting blog posts and pages to each other.	6 hours	R300.00	R1800.00
Project management	Ongoing¬†management	2 hours	R300.00	R600.00
(Excluding VAT) Subtotal: (+R750¬†Google Adwords)		R 6,450.00

COST¬†OVERVIEW ‚Äì Development & Full marketing package

Once¬†off R 15 000
Monthly R 6 450

COST¬†OVERVIEW – Just Website Development & Google Adwords

Once¬†off R 8 400

Monthly¬†R 2 550

Notes:

All¬†prices include 1 round of changes. Further changes will be charged¬†for at R300 per hour or part of.
Email¬†fees not included- the ISP will charge a fee of R75 per mail out¬†+15 cents per recipient. So for a fortnightly email to a database of¬†500 this would = R300 per month
50%¬†in advance on all once off fees. Monthly fees to be paid monthly in¬†arrears by the 30^th of every month

Appendix¬†A ‚Äì Rate Card

Skill¬†Type	Out of¬†Scope Price	Retainer¬†Price
Blogging	R250/hour	R200/hour
linkbuilding	R200/hour	R150/hour
Design	R450/hour	R300/hour
Copywriting	R450/hour	R300/hour
Ad¬†Management	R450/hour	R300/hour
Technical¬†Admin	R450/hour	R300/hour
Internet¬†Video Production	R450/hour	R300/hour
Training	R450/hour	R300/hour
Stats¬†Analysis	R450/hour	R300/hour
Project¬†Management	R450/hour	R300/hour
Brand¬†Development	R600/hour	R400/hour
Programming/Software¬†dev	R600/hour	R400/hour
Strategy	R600/hour	R400/hour

10 Comments Already

Chantal says:

August 26, 2010 at 4:09 pm

Namaste again Haroun,

As discussed earlier, could you give me an idea, based on your rates, what one would charge to:

Set up a Facebook page and link to an existing website;
Set up Twitter on both;
Link the existing website blog to Facebook and Twitter.

Maintain all on a monthly basis, both answering queries and making postings, as well as the posting of 1 x blog article per week.

I am not sure if my client is going to opt for full SEO campaign/link building to search engines or not, and will let you know when I hear from her, but perhaps if you could give me an idea of your fee for initial development and then maintenance so we can see what kind of ballpark she’s looking at?

Muchas appreciated,
Chantal

Reply
- Haroun Kola says:
  
  August 26, 2010 at 5:53 pm
  
  Hi Chantal
  
  Thanks for this opportunity to engage on this topic.
  
  Set up a Facebook page and link to an existing website – 2hours
  Set Up Twitter – 2 hours
  Link the blog to Facebook and Twitter – 4 hours
  Maintain all on a monthly basis, including 1 blog article a week
  
  So for the above once-off set-up, I estimate 8 hours of work assuming that all of the graphics and content is supplied (I don’t know the company you’re dealing with so I can’t assume what’s provided
  
  And charging at the rounded figure of R300/h, that comes to R2400. I’m not sure how long it takes you to compose 1 blog post and maintaining the facebook and twitter campaign can only be assessed once I know how all the interactions are going to take
  
  Reply
Adin says:

August 26, 2010 at 5:45 pm

Hi Haroun,

Thanks for being interested in my feedback.

I don’t think I am the most qualified to have an opinion though, being that I haven’t spent money in over a year

Having looked at these prices though, I wonder how many people would be able to take the whole package. Having said that, how many people can afford not to?

Reply
- Haroun Kola says:
  
  August 26, 2010 at 6:46 pm
  
  Hey Adin
  You do lots of creation of Facebook pages. Do you have any indication of how long it takes etc?
  
  Reply
Francois du Toit says:

August 26, 2010 at 8:35 pm

Hi Haroun,

Your prices look very reasonable and fair to me for the professional service that you are offering.

All the best,

Francois

Reply
- Haroun Kola says:
  
  August 26, 2010 at 8:38 pm
  
  Thanks for your feedback Francois. Coming from another professional in the field, I appreciate you leaving your honest answers. Thanks for coming as I asked you too
  All the best with http://cakespoon.com too
  
  Reply
Chantal says:

August 27, 2010 at 11:16 am

Hi Haroun, Adin & Francois,

Many thanks for all of the advice and feedback. Haroun, I definitely think the pricing is fair and balanced and you’ve helped put it into perspective for me, so much appreciated. Still waiting for more definitive info from the client and will let you know the outcome.

Take care all
xx

Reply
- Haroun Kola says:
  
  August 27, 2010 at 11:29 am
  
  Thanks Chantal.
  
  Its great that you’re getting into Social Networking. As you can see its something that many businesses are recognising as an effective channel to promote to. The prices I sent don’t necessarily have a price for creating a Facebook Group, setting up a Twitter profile etc, but can give a good idea of what current prices are in setting up a profile.
  
  Good luck, and please let me know what your client decides
  
  Reply
Haroun Kola says:

August 27, 2010 at 1:43 pm

I got this quote from Lorna and I thought it may be a good idea to discuss the price implications on a public platform:

1. Create and HTML Site based on the look and feel attached. This will consist of 3 pages for now (we will add more at a later stage). This will exclude images for now ‚Äì at the moment we need the framework created ‚Äì imagery will be supplied to you.

2. All drop down menus at the top will be the same on the left hand side of the page. Menus will need to have 3 levels, so for now all menus can be as per attached layout, second level will be temp and third level will be TBA for now.

3. For now this is merely a FRAME for management to view, modifications will be made over the next few weeks, but they need to physically see a structure.

4. Each page will also include menu on the right hand side with functioning search menu as well as RSS feeds, Facebook links, etc

5. Under Education, we will have pages with course details, which will link to an online booking form ‚Äì fields will be finalised and supplied at a later stage.

6. I would also like to have pricing included for having the following functionality. If people click on e-library, I want it to go to a page where they will need to register, name, company, contact and email in order to be able to access the brochures, a sample is here: http://www.marval.co.uk/downloads/public/

Can you please let me know what pricing we would look at for the above and on acceptance of quotation how long would it take for us to get Phase 1 ‚Äì framework.

Reply
- Haroun Kola says:
  
  August 27, 2010 at 2:09 pm
  
  If you’re interested, please leave a comment here, and I’ll get in touch with you with Lorna’s details
  
  Reply