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The article was orginally published at: Five Million Dollars for Five Millimeters of Plastic

Image: The Coca-cola Company
Everyone knows Coca-cola company is huge, and getting huger. Growth plans in the 2008 Annual Report include statistics estimating 800 million population growth and over a billion people joining the “coke-buying classes” as incomes expand. The chart above shows that US Americans drink more than a coke per day on average. Of course, more than half of the “coke” is water; less than half is Coke’s cornerstone “sparkling beverages”.
Romania won the coke-guzzling startups race, going …Read the full story on TreeHugger
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