Pay Attention to GM This Week

Original Article at: http://feedproxy.google.com/chrisbrogandotcom

A little while back, I wrote 3 posts in a row about General Motors. I wrote them out of appreciation for what they’re doing with social media, what they’re looking to do going forward, and around the experiences I had with some of their new products. I think this week is where things get really interesting for GM.

It’s pretty much a done deal that they’ll have to restructure. That means there will be huge conversations around Washington and in Detroit, involving everyone from President Obama to several dozen layers of government. At times like this, what does a company with a social media presence have to do to keep us feeling like they’re genuine and keeping us in the loop?

Pay attention to @cbarger and @GMBlogs, the accounts of Christopher Barger and the GM Blogs account. Let’s see what they tweet about the filings, about what comes next, about how this will be addressed. Let’s see how accessible CEO Fritz Henderson and other senior members of GM will be to the social media. Let’s see what comes of this.

Here’s a chance, GM (and by GM, I mean pretty much all major companies using social media tools), to show us that you’re going to participate even when the chips are down.

Best wishes to everyone involved in this situation. The potential economic impact of this will certainly alter Michigan and other related areas more than we have previously predicted. It will be a big deal. Our economy will feel this, if done wrong.

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