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I took a strong right turn last monday with my email newsletter. It’s moving beyond social media and into what I believe will help us do better with understanding how human business works. I knew when I wrote it that it was definitely NOT a newsletter about how to tweet or why facebook is cool. As such, I lost 349 subscribers.
I’m SO thrilled.
I also gained 278 new subscribers in the last six days.
What this means is that I’m better defining my newsletter to appeal to the people who will follow me through the next big story arc, through the next big change. It means that people are self-defining, and that they are along for the ride for what we’re experimenting with, and what findings I’ll share with them.
If you’re counting to see who has the most, and if you’re counting only growth, you’re missing an important point. Growth isn’t important. Valuable growth is important. Getting your email newsletter tuned up to serve your desired community is what matters.
Make sense?
What do you like (or NOT like) about the newsletter? What are you doing with your own communities? How are you tuning everything up?
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