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The article was orginally published at: When Given the Chance, Will Consumers Pay More for Green?
Image courtesty of TerraCycle
We just began an interesting experiment at TerraCycle: Opening our first retail outlet and giving people a place to bring in what they’d normally mail to us as part of our collection Brigades. But that’s not the most interesting part. We’ve decided to see what people will do when given the chance to pay whatever price they want for products.
In this economy, will people intentionally undercut the price? Will they, u…Read the full story on TreeHugger
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About Haroun Kola
