LocalBitcoins is a bitcoin startup company based in Helsinki, Finland.
Its service allows people over-the-counter trading of local currency for bitcoins.
Users post advertisements on the website, where they state exchange rates and payment methods for buying or selling bitcoins.
Other users reply and agree to meet the person to buy bitcoins with cash or pay with online banking.
LocalBitcoins also offers a reputation and feedback mechanism for users and an escrow and conflict-resolution service.
As of December 2013, LocalBitcoins has around 110,000 active traders with a trade volume of 1400–3000 bitcoins per day.