How selling in the connection economy is the way of the future with Seth Godin

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“High Point University Presents: Seth Godin” features HPU president Nido Qubein and bestselling author and marketing pioneer, Seth Godin. The program originally aired on the UNC-TV network. High Point University is consistently recognized as one of the best colleges in the south, in part, because they attract top thought leaders to campus. Beyond the Q and A with President Qubein and a keynote presentation, Godin also took the time to discuss business ideas with HPU Entrepreneurship CLub students in an informal session.

During the high-energy and often humorous presentation, Godin discusses what he calls the new “connection economy,” encouraging entrepreneurs to find something remarkable to sell to one key group instead of selling an average product to the masses. He also pushes the next generation of leaders to stop following and start leading.

 

 

Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of changing the landscape of marketing. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He has written 14 books that have been translated into more than 36 languages, every one of which has been a best-seller. His books include “The Purple Cow,” “Poke the Box” and “Linchpin: Are You Indispensable?

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